CHARLOTTESVILLE – Couch potatoes, beer lovers, food fiends and film fans rejoice. A new movie theater is coming soon to Charlottesville.
It’s not your movieplex-variety venue. Alamo Drafthouse Cinema will have in-theater dining, drinks and upgraded seating with recliner availability.
This new location will open at 5th Street Station in Charlottesville the first week of July. With seven screens, the 33,000-square-foot-theater will be the first in the Charlottesville area to offer fresh-run commercial films, special events and some reruns you always wanted to watch on the big screen.
“We’re shooting for July 7th as a soft opening,” said Anthony Coco and Joseph Edwards, co-owners of Alamo Drafthouse Cinema, Charlottesville. The soft opening will offer discounted tickets and food while training the new staff. “We come from the restaurant business and fell in love with the Alamo concept. We decided to share the cool factor of Alamo with other folks.”
The Charlottesville location will have one of the first of the franchise’s premium large-format screens in the country, a 56-foot curved screen, which will include the latest Sony Digital Cinema 4K projection and upgraded digital sound.
“You really get a great image on that screen, so it’s a fantastic viewing experience,” Coco said.
The theater will also have one large Dolby Atmos Auditorium with over 200 seats and 45 surround sound speakers for an immersive film experience, according to Coco.
Founded in 1997 as a single-screen mom and pop repertory theater in Austin, Texas, the now 23-location chain has been named “the best theater in America” by Entertainment Weekly.
According to Coco and Edwards, the Charlottesville location will not serve microwaved food at the Alamo, and with the franchise’s “service at your seat” concept, all food will be chef-driven, with about 85 percent being made from scratch, almost 32 craft beers including local offerings, and wine and liquor, all served at your seat throughout the film.
And talk about comfortable seats, one theater is being designed with full recliners in the front half and oversized chairs in the back half of the theater.
And, allay fears of the pure movie enthusiast, the theater ensures that once the film starts, talking/texting is prohibited, and offenders are given one warning before being asked to leave.
“We have zero tolerance for talking or cell phone use of any kind during movies, and we aren’t afraid to kick anyone rude enough to start texting their friends during a show right out of the theater,” Alamo’s website states.
To pre-empt such situations, guests are allowed to arrive up to 30 minutes early for an original pre-show so they can…