Amazon’s own take on a QVC-like home shopping experience, “Style Code Live,” has gone off the air. The live program, first launched in March 2016, was streamed online and via mobile to Amazon shoppers, who could learn about fashion and beauty tips from style experts, then instantly shop the products being featured on the show. Just ahead of the Memorial Day weekend here in the U.S., Style Code Live announced it would air its final program.
The news of the program’s termination was first reported by Page Six, which heard from a source close to production that the termination was announced abruptly at a staff meeting on Friday.
“There’s no more shows, but everyone can stay on until July with pay to help cancel current bookings and wind things down,” the source said staff were told, according to the report.
Amazon confirmed the show’s cancellation with TechCrunch, but declined to share any numbers related to the show – like how many viewers it had attracted the year-plus it was live, or how many sales it had generated.
In case you missed it the first time around, “Style Code Live” was ultimately an experiment as to whether or not Amazon could reproduce the same sort of influence that YouTube stars and others on social media have to power sales across the retailer’s site.
The program’s hosts – Lyndsey Rodrigues, Rachel Smith and Frankie Grande (Ariana’s brother) – all had TV and broadcast backgrounds before joining Amazon. Rodrigues previously hosted MTV’s “Total Request Live,” while Smith was a correspondent at ABC News. Grande was more of a TV personality, having appeared on CBS’s “Big Brother 16” and on Broadway in “Rock of Ages.”
The overall format was something akin to a cross between QVC’s host selling experience and the sort of fluffy daytime TV programming where you’d see segments focused on fashion makeovers or other style and beauty tips. The show even was able to pull in some star power for…