Cabela’s Updates, Expands Tent Offering

Cabela’s, a leading specialty Omni-channel retailer of hunting, fishing, camping, shooting sports and related outdoor gear, has updated and expanded its line of tents across all categories. New and upgraded options are now available for almost any backpacking, family or hunting campsite.

The company has been building tents for over 30 years, and has utilized its expertise to produce some of the most durable and accommodating tent options available in today’s market.

“What started as a simple standard to withstand anything Alaska’s elements could throw at our tents ultimately became the guiding principal for what we feel we owe our customers,” said Alex Mousel, tent product manager for Cabela’s. “Though some of our tents have evolved over time, our history of keeping customers comfortable and protected in some of the harshest weather conditions on the planet has given us dramatic insight into what a camper really deserves in a tent with Cabela’s name on it.”

After extensively reviewing all aspects of its tent line, Cabela’s set out to infuse three decades’ worth of knowledge into its 2017 lineup, focusing on features that are most important to customers.

“Our process is pretty simple. We want to know what customers like, what they don’t like, and what we can make even better. From the thousands of customer comments we review, to the countless hours we spend in the field, we take note of any way we can improve the user’s experience with our tents,” Mousel said. “Our suppliers and state-of-the-art testing facilities are some of the best in the world, and some of our tent designs today are two or three decades old because of it. Ultimately, we’re the guys that require a tent to survive the brutal conditions of the Alaskan…

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