DNN Launches New Liquid Content Channels for Omnichannel Publishing

Ever wanted to ask Amazon’s Alexa for the newest menu items at your favorite restaurant? It’s now possible, if the restaurant uses omnichannel content management to publish its information where potential customers live.

Along these lines, publishing system provider DNN Software April 26 released an assortment of new channels in Liquid Content, which serves as the core technology for its Evoq content management system.

Running on the newly released Evoq 9.1 platform, Liquid Content can publish to devices and applications as diverse as home devices from Amazon and Google, Facebook Messenger, Facebook, Twitter and LinkedIn, the company said.

The new Liquid Content channels enable marketers to present content to customers when and where it’s needed. Marketers need a CMS that’s adaptable and fluid, because consumption patterns shift from websites to apps to internet of things (IoT), DNN said.

Based on Open Source DotNetNuke

DNN is based on the open source content management project known as DotNetNuke–DNN for short–which provides omnichannel publishing inside a microservices architecture. This allows text and images to be created once, then deployed wherever they need to go, with no other editing or file-modification needed. DNN’s Liquid Content Cloud, in turn, runs on Microsoft Azure’s public cloud.

As an example of how Liquid Content integrates with devices, DNN developed an Alexa Skill for the Amazon Echo. The Alex Skill uses Liquid Content’s REST API to access content stored in Liquid Content. The semantically tagged content enables Alexa to provide answers to questions, the company said.

“A restaurant can use Liquid Content to connect with its hard-to-reach customers; not only can menu items be published to its website and social channels, but customers can check the day’s specials by asking Alexa,” CEO Navin Nagiah said.

DNN’s Liquid Content helps organizations manage their content independent of layout. The term omnichannel refers to DNN’s capability to go beyond conventional CMS systems and publish to many channels beyond websites. Liquid Content is delivered as a microservice and is available to all Evoq customers, whether they’re running on-premises or in the cloud. 

To help customers understand the effectiveness of their content across channels, Liquid Content collects analytics data specific to each channel. This helps organizations understand the effectiveness of content published on their website and compare that to content published to an app, social network or internet of things (IoT) device, Nagiah said.

What Liquid Content Offers

“Marketers are faced with the hurdle that the majority of software is only affordable for large enterprises. It’s typically a six-figure investment for the software license and then the need to hire an army of developers, or work with an implementation partner,” Nagiah said.

“Liquid Content is made for the mid-market, with a more affordable price point….

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