We realized early on that OpenTable-like booking services would not work well for the complex needs of the craft beverage industry.
San Francisco, CA (PRWEB)
May 18, 2017
CellarPass, the leading online guest management service used by the largest wine brands in the world, announces the launch of CellarPass Table Pro, the first-ever table management platform designed for tasting and tap rooms. In conjunction with the new app launch, CellarPass has expanded into new markets by adding offices in California, Washington and New York, regions where winery, brewery, distillery and other craft beverage businesses are growing rapidly.
Developed by a team that includes wine industry and technology veterans from the SEO, ecommerce, guest management and compliance sectors, CellarPass Table Pro enters the growing table management market that until today has been led by companies that have been slow to meet the complex scheduling needs of the craft beverage market. CellarPass Table Pro is an iOS app designed for iPad Air, iPad Pro and iPad Mini and is now available to CellarPass Table Pro subscribers and can be downloaded from the Apple App Store.
CellarPass has earned its lead by looking past current guest and table management philosophies, disrupting the status quo of using restaurants as the ideal business type for which to develop table and guest waitlist tools. CellarPass founders realized early on that craft beverage companies such as wineries, breweries and distilleries have far more complex scheduling needs than restaurant-based systems are designed to manage. Today’s craft business requires a platform that supports properties offering multiple experiences and/or events that take place at different times of the day and days of the week (in most cases simultaneously).
Guests want to be able view all tasting and tours options and immediately book, whether that’s through the business’ own website, a search engine or through a mobile device on CellarPass.com. CellarPass offers the unique capability for each event to be configured to require payment at time of booking, prior to arrival or pay upon arrival, even display available upgrades such as a charcuterie plate, merchandise, a VIP greeting and so forth.
“During our initial development of CellarPass, we quickly realized that the OpenTable model would not work well for the complex nature of the craft beverage industry,” says Jonathan Elliman, co-founder of CellarPass. “Our winery partners may offer a vineyard tour once or twice a day and only on Saturdays and Sundays. Restaurant platforms only focus on covers and time slots. They expect guests to select their menu choice upon arrival and that is not how the craft beverage industry operates,” continues Elliman….