So can you please everyone, every time? No. But finding the right market and honing it well, you can ensure that you have point blanked your target market good enough but never forget to probe well before planning and shooting any campaign. And with the current state of the economy, having a well-defined market is more important than ever. No one can afford to target everyone.
Now targeting a specific market does not mean you have to exclude people not fitting your criteria from buying from you. Rather targeting allows marketing dollar and brand message on a specific market that is likely to buy from you than other markets. Thus finding a more efficient, affordable and effective way to reach potential clients and generate business.
So why not discuss 10 questions that should be probed well before shooting any campaign:
Probe No. 1. Which part of market would be willing to pay for my Products or Service?
So first understand what problems do your product or service tries to solve and then use that information to help determine who would be willing to pay for your products or services. You can use Google keyword tool to see how people are searching for words related to your business idea.
Probe No. 2. Who are the ones that bought from me?
If you’re planning to refine your target marketing and pricing strategy, analyze who has already from you. Most of the valuable insights about the product or service are gained after releasing the product in a test phase and let potential customers speak with their wallets.
Probe No. 3. By any way am I overestimating my reach?
Stop assuming and reach out to groups of potential customers to get a more realistic picture of your audience and narrow your marketing efforts. Conduct surveys, do interviews in stores or organize small focus groups.
Probe No. 4. What is my network thinking?
Probing your network thinking can result to be a little tougher and expensive feedback from potential customers through surveys, focus groups and…