Sydney, Australia Headquartered AltoStratos Group Launches B2B IT eCommerce Portal and B2B Sourcing Portal in Singapore

AltoStratos Group (“ATS”), a Sydney-based Pan-Asian omnichannel adaptive routes-to-market solutions partner of global IT brands, has launched its B2B IT e-commerce portal (TechDirect.Asia) and sourcing portal (TechSource.Asia) in Asia, starting with the Singapore market.

ATS, through its subsidiaries in the region, have been representing leading IT brands in Asia for more than 30 years. Established in 1983, ATS’s subsidiaries play multiple roles in both the online and offline IT channel routes-to-market supply chain. These include as distributor; value-added-reseller (VAR); system integrator; repair and customer service centre; fulfilment centre; warehousing and logistics partner across Asia.


The launch of TechDirect.Asia further broadens ATS’s offering to its global IT customers, by enhancing the ability of global IT brands to reach their Enterprise and Small and Midsized Business (“SMB”) customers in Asia via a one-stop e-commerce channel that complements the brands’ offline sales channel strategies and online presence.

Recognising that business and corporate buyers have different needs compared to consumers, TechDirect.Asia helps buyers get complete visibility across solutions, along with a holistic, unified view of the path-to-purchase.

Sharon Chin, Chief Marketing Officer of Altostratos Group, said, “By providing the full product catalogue, specifications, pricing and in-country stock availability for each brand, TechDirect.Asia enables B2B buyers to reduce the amount of time spent online researching for products and solutions.

In addition, corporate buyers on TechDirect.Asia have access to live online pre-sales technical support, detailed product comparison, product customisation, online…

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